New Jersey

New Jersey packs 9.5 million residents into America's most densely populated state. Highest median household income: $101,050. Every shopping center captures more affluent consumers per square mile than anywhere else.

123.7 million visitors spent $50.6 billion in 2024. Jersey Shore beaches, Atlantic City casinos, proximity to NYC and Philadelphia—constant consumer flow. 2026 FIFA World Cup matches at MetLife Stadium and America's 250th birthday bring projected visitor increases to 130 million. Geographic density means every location sits within minutes of massive population centers. Highest incomes, highest density, record tourism—all in America's smallest high-revenue geography.