THE FARM (The Shoppes at DePiero Farm)

THE FARM (The Shoppes at DePiero Farm) represents a thoughtful transformation of the historic century-old DePiero Farm into Northern New Jersey's premier lifestyle destination in Montvale. This innovative development brings Bergen County's first Wegmans supermarket alongside a carefully curated mix of national retailers and wellness-focused tenants that create a comprehensive lifestyle experience. The center features leading brands including Starbucks, Chipotle, Ulta Beauty, Lululemon, and CityMD, complemented by fitness destinations like Orangetheory Fitness and CycleBar. The open-air design honors the property's agricultural heritage while providing modern conveniences and a walkable shopping environment. Developed by The Hekemian Group, THE FARM has quickly become a community gathering place that seamlessly blends shopping, dining, health, and wellness services in one convenient location.

THE FARM attracts affluent suburban families and professionals from Bergen County and surrounding Northern New Jersey communities, with household incomes typically exceeding $100,000. The trade area draws health-conscious, educated consumers aged 30-55 who value premium grocery options, fitness amenities, and upscale retail experiences. Primary visitors include dual-income households seeking convenient one-stop shopping for groceries, wellness services, and lifestyle brands in an open-air setting that emphasizes quality over discount pricing.