Festival Plaza

Festival Plaza Shops has established itself as Edison's premier Asian shopping and dining destination, serving as a cultural hub for central New Jersey's thriving Asian-American community. Located at 1711-1783 Lincoln Highway, this vibrant shopping center features over 50 shops and 20 restaurants specializing in authentic Asian cuisine, groceries, and services. The center is anchored by the popular H Mart supermarket and the renowned Island Spa & Sauna, offering visitors a comprehensive Asian lifestyle experience. Recent additions like Kura Sushi, the famous revolving sushi bar with its interactive Bikkura Pon reward game, and Lua Vietnamese Kitchen, bringing authentic pho and bun bo hue to Edison, demonstrate the center's commitment to bringing the best of Asian dining to New Jersey. From Mango Mango Dessert's Hong Kong-style sweets to Paris Baguette's Korean bakery offerings, HeyTea's trendy bubble tea, and Tasty Moment's dim sum, Festival Plaza offers an unparalleled variety of authentic Asian culinary experiences. The center also provides essential services including CTBC Bank and Cathay Bank for the Asian community, Sunbright Hair Salon, and various health care providers. Open late every day from 9 AM to 11 PM, Festival Plaza has become more than just a shopping center—it's a gathering place where culture, cuisine, and community converge.

Festival Plaza primarily serves the diverse Asian-American community in Edison and central New Jersey, attracting families and young professionals with middle to upper-middle income levels. The trade area draws heavily from the large Korean, Chinese, and Vietnamese populations in Edison, Woodbridge, and surrounding Middlesex County communities. Shoppers typically visit for authentic Asian dining experiences, specialty groceries from H Mart, and cultural amenities like Island Spa & Sauna, with strong weekend traffic from families seeking both shopping and entertainment. The center has become a regional destination for Asian cuisine and services, drawing visitors from across New Jersey and even New York who seek authentic cultural experiences.