Michigan

Michigan runs on cars and coastline. Automotive manufacturing anchors steady, high-wage consumer spending. 131.2 million visitors spent $30.7 billion in 2024. 3,200 miles of Great Lakes coastline—more freshwater shoreline than any other state.

Detroit's resurgence adds urban retail momentum. Resort towns from Traverse City to Mackinac Island pull summer traffic. Pure Michigan's marketing campaign works—influences 789,000 leisure trips annually and drives year-round foot traffic. Four-season appeal means no dead periods. Retail spaces tap both manufacturing wealth and explosive tourism growth. Visitors stay longer and spend more than national averages.