Colorado

Colorado mixes outdoor lifestyle affluence with urban tech money. 95.4 million visitors spent $28.5 billion in 2024. Tourist demographics skew upscale—23% earn $100,000-$150,000 annually, up five points from 2023.

Aspen, Vail, and Breckenridge ski resort spending meets Denver's tech prosperity. Median household income: $92,470. Aerospace giants, thriving tech corridors, outdoor recreation companies—all attracting affluent professionals who actually want to live here. Four-season tourism means no dead periods. Hiking in summer, skiing in winter. Retail spaces tap into educated, high-income residents who demand premium experiences in America's adventure capital.