Village on the Parkway
Village on the Parkway is an award-winning outdoor lifestyle center that has established itself as Dallas's premier destination for shopping, dining, and entertainment. Strategically located at Belt Line Road and the Dallas North Tollway, this recently renovated center features tree-lined streets, fountains, and extensive patio dining across its beautifully landscaped grounds. The center boasts an impressive collection of over 20 restaurants - all offering outdoor seating - alongside specialty retailers, a 9-screen AMC Theatre, multiple salons and spas, and innovative entertainment concepts. Recent additions and upcoming openings demonstrate the center's commitment to staying current, with Flight Club's social darts experience, Bat Box baseball entertainment, Sephora, and III Forks steakhouse joining established favorites like Whole Foods Market. Recognized as the 2023 Best Outdoor Shopping Center, Village on the Parkway offers exceptional convenience with three parking options including valet service, complimentary shuttle, and dedicated Uber pickup locations, making it a truly accessible destination that welcomes thousands of visitors weekly to experience its unique blend of upscale retail, diverse dining, and engaging entertainment.
Village on the Parkway attracts an affluent, professional demographic from the Dallas North Tollway corridor, with visitors typically in the 30-55 age range with above-average household incomes. The trade area draws from nearby Addison, Far North Dallas, and Plano communities, serving families and young professionals seeking upscale dining and entertainment experiences. Shopping patterns emphasize experiential visits combining multiple activities - dining at one of 20+ restaurants with outdoor seating, catching a movie at AMC Theatres, and visiting specialty boutiques or Whole Foods Market. The center's emphasis on happy hours, weekend brunch, and entertainment venues like Flight Club and Bat Box indicates a lifestyle-oriented customer base that values social experiences and quality amenities.