The Shops at Starwood

The Shops at Starwood is a premier community shopping destination located in the heart of Frisco, Texas, one of the fastest-growing cities in America. Managed by Whitestone REIT, a Houston-based real estate investment trust specializing in community-centered retail properties, this shopping center serves the thriving North Dallas suburbs with a carefully curated mix of retailers and services. Situated at 6959 Lebanon Road, the center benefits from Frisco's explosive growth and affluent demographic profile, positioning it as a go-to destination for residents seeking quality shopping and dining experiences close to home. The property maintains strong community connections and consistently high customer satisfaction, reflected in its impressive 4.5-star rating from over 300 reviews. With convenient hours from 7:00 AM to 11:00 PM daily, The Shops at Starwood provides accessible, neighborhood-focused retail that meets the daily needs of Frisco's discerning residents while contributing to Whitestone REIT's portfolio of community-centered properties across the United States.
The Shops at Starwood serves the affluent Frisco, Texas market, attracting upper-middle to high-income families with household incomes typically exceeding $100,000 annually. The primary visitor base consists of young professionals and families aged 30-55 who value convenience and quality in their shopping experience. Frisco's rapidly growing population includes well-educated residents working in the Dallas-Fort Worth metroplex's technology, finance, and corporate sectors, creating strong demand for upscale retail and dining options in accessible neighborhood centers.