The Plaza At Preston Center

The Plaza at Preston Center stands as Dallas's premier luxury open-air shopping destination, where sophisticated style meets everyday elegance in the heart of one of the city's most prestigious neighborhoods. Located at the prominent corner of Preston Road and Northwest Highway, this upscale lifestyle center has cultivated a distinctive identity by blending iconic Dallas favorites with emerging boutique concepts, creating a shopping experience that transcends the ordinary. The center's carefully curated tenant mix includes exclusive retailers like Tootsies, Abbey Glass, and specialty destinations such as Lucky Dog Barkery, alongside elevated dining options like Muchacho and Live True Food, all set within an elegant outdoor environment. Celebrating its 75th anniversary, The Plaza has evolved into more than just a shopping center—it's a cultural destination where the community gathers to experience what the center calls "The Luxe Life," a philosophy that transforms everyday activities into refined experiences. With its seasonal lookbooks showcasing the latest fashion trends from its boutiques, Instagram-worthy aesthetics, and commitment to providing a premium retail environment, The Plaza at Preston Center continues to set the standard for upscale shopping in Dallas.

The Plaza at Preston Center attracts an affluent, fashion-conscious demographic primarily consisting of upper-middle to high-income professionals and families from the Preston Hollow and North Dallas areas. The typical visitor is aged 30-65 with household incomes exceeding $100,000, drawn to the center's curated mix of boutique shopping and upscale dining experiences. The trade area serves one of Dallas's most prestigious neighborhoods, with shoppers seeking personalized service, unique merchandise, and a refined shopping atmosphere rather than mass-market retail.