The Domain

The Domain stands as Austin's premier upscale outdoor shopping destination, seamlessly blending high-end retail, dining, and entertainment in a sophisticated mixed-use environment. Located in North Austin at 11410 Century Oaks Terrace, this lifestyle center has become a cornerstone of the city's retail landscape, offering visitors an elevated shopping experience with a carefully curated mix of upscale department stores, specialty boutiques, and nationally recognized brands. The open-air design creates an inviting atmosphere where shoppers can stroll through tree-lined walkways connecting various retail pavilions, creating a sense of place that transcends traditional shopping center design. Beyond retail, The Domain has evolved into a vibrant urban hub featuring diverse dining options ranging from casual eateries to upscale restaurants, complemented by a cinema and entertainment venues that draw visitors throughout the day and evening. Managed by Simon Property Group, one of the nation's leading retail real estate companies, The Domain maintains its position as a premier destination through continuous evolution and commitment to providing an exceptional visitor experience that reflects Austin's dynamic and sophisticated character.

The Domain attracts an affluent, educated demographic with median household incomes significantly above the Austin metro average, primarily consisting of young professionals aged 25-45 and families with higher disposable incomes. The trade area draws from North Austin's rapidly growing tech corridor and surrounding upscale neighborhoods like Avery Ranch and Steiner Ranch. Visitors typically seek experiential shopping combined with dining and entertainment, favoring premium brands and lifestyle amenities over traditional mall shopping patterns.