Stockyards Event Center

The Fort Worth Stockyards National Historic District stands as a living testament to Texas's rich cattle ranching heritage, transformed into a premier entertainment and lifestyle destination in the heart of Fort Worth. Built around the historic Cowtown Coliseum constructed in 1908, which hosted the world's first indoor rodeo, this unique district offers an authentic Western experience unlike any other shopping and entertainment venue. Visitors can witness the iconic Fort Worth Herd Cattle Drive twice daily at 11:30 am and 4:00 pm, where longhorn cattle are driven through the brick streets just as they were over a century ago. The district features year-round entertainment including the Stockyards Championship Rodeo every Friday and Saturday night, PBR showcases, live country music performances at venues like Billy Bob's Texas featuring artists such as Clay Walker and Southall, and unique experiences like the Lone Star Murder Mystery Dinner and Cowboy Dueling events. Beyond entertainment, the Stockyards offers diverse dining options explored through the Second Rodeo Brewing & Stockyards Foodie Tour, specialty shopping in Western-themed retail establishments, and a vibrant nightlife scene that captures the spirit of the Old West while providing modern amenities and world-class hospitality.

The Fort Worth Stockyards attracts a diverse mix of tourists and locals, with strong appeal to families, couples aged 25-65, and Western culture enthusiasts. The visitor base includes middle to upper-middle income households drawn to authentic Texas heritage experiences, live entertainment, and dining. The trade area extends regionally and nationally, with significant tourist traffic seeking Western-themed attractions, rodeo events, and country music performances. Shopping patterns emphasize experiential visits combining entertainment, dining, and specialty retail rather than traditional shopping trips.