Southlake Town Square

Southlake Town Square is a premier mixed-use lifestyle center located in the heart of affluent Southlake, Texas, one of the Dallas-Fort Worth metroplex's most desirable communities. Opened in phases beginning in the late 1990s, this upscale development seamlessly blends high-end retail, dining, entertainment, and residential spaces into a walkable, European-inspired town center that has become the cultural and social hub of Southlake. The center features a carefully curated mix of national retailers, distinctive boutiques, acclaimed restaurants, and a state-of-the-art movie theater, all arranged along tree-lined streets with outdoor plazas and fountain features. Beyond shopping and dining, Southlake Town Square hosts year-round community events, festivals, and concerts that draw visitors from across the region. The center's open-air design, architectural charm, and concentration of premium brands have made it a model for lifestyle center development and a cornerstone of Southlake's identity as one of Texas's most prosperous suburbs.

Southlake Town Square attracts an exceptionally affluent demographic, with visitors primarily consisting of high-income families and professionals from Southlake and surrounding communities where median household incomes exceed $200,000. The primary trade area includes married couples aged 35-65 with children, highly educated professionals, and empty nesters who prioritize quality, premium brands, and experiential shopping and dining. Shoppers exhibit strong preferences for upscale national retailers, specialty boutiques, fine dining establishments, and are willing to spend significantly above national averages on discretionary purchases, making this one of the most desirable retail addresses in the Dallas-Fort Worth metroplex.