Shops at the Forum

Shops at the Forum is a community shopping destination located along Interstate 35 in Selma, Texas, serving the rapidly growing northeast San Antonio metropolitan area. Conveniently positioned on the I-35 Frontage Road, this shopping center has become a popular gathering place for local residents seeking a diverse mix of retail stores and dining establishments. The center features an array of restaurants that have earned particular praise from visitors, with reviews highlighting the quality pizza offerings and reasonable prices that make it an attractive option for families. With operating hours from 10:00 AM to 9:00 PM daily, Shops at the Forum provides a welcoming environment where shoppers can browse merchandise and enjoy meals all in one convenient location. The center's strong 4.6-star rating from nearly 270 reviews reflects its success in meeting the needs of the local community, with visitors consistently noting the variety of food and merchandise options available.

Shops at the Forum primarily serves the growing Selma and northeast San Antonio suburban market, attracting middle-income families and young professionals with household incomes ranging from $50,000 to $85,000. The trade area draws heavily from residential developments along the I-35 corridor, with shoppers typically aged 25-54 who value convenience and variety in their shopping experience. The center appeals to budget-conscious consumers seeking a mix of dining and retail options in a convenient location, with visitors often combining shopping trips with family meals at the various restaurants on-site.