PicaPica Plaza

PicaPica Plaza stands as San Antonio's premier Latin American-style shopping destination, offering a vibrant cultural experience that goes far beyond traditional retail. Located at 910 Southeast Military Drive, this unique plaza has become a beloved community gathering place where visitors can eat, shop, and play in an authentic Latin American marketplace atmosphere. The center features an eclectic mix of diverse shops, beauty salons, and fast-food stalls serving authentic cuisine, creating a sensory-rich environment that celebrates Hispanic culture and heritage. What sets PicaPica Plaza apart is its family-friendly entertainment offerings, including amusement rides that make it a destination for all ages. Open Tuesday through Saturday from 10am to 7pm and Sundays from 11am to 7pm, the plaza also offers an event center for meetings and conferences, along with both weekend and long-term leasing options for vendors. With a strong 4.3-star rating from over 3,000 reviews, PicaPica Plaza has established itself as the go-to destination for unique, locally-focused shopping experiences that can't be found elsewhere in San Antonio.

PicaPica Plaza primarily serves San Antonio's Hispanic and Latin American communities, attracting families and multi-generational shoppers seeking authentic cultural products and services. The trade area consists of middle-income households with strong ties to Latin American heritage, drawn to the plaza's unique mix of specialty retailers, salons, and authentic food vendors. Visitors typically range from young families to older adults who appreciate the cultural authenticity and community-oriented atmosphere, with shopping patterns focused on weekend visits for both practical needs and entertainment.