Oasis Texas – Lakeside Outdoor Mall

Perched 400 feet above Lake Travis' southeast shore, the Oasis Texas Lakeside Outdoor Mall stands as one of Texas's most spectacular shopping and dining destinations. This waterfront entertainment complex has evolved into an iconic Lake Travis landmark, offering visitors an unparalleled combination of breathtaking panoramic lake views and upscale amenities across over 65,000 square feet of retail and dining space. The open-air design takes full advantage of the dramatic clifftop location, creating an atmosphere where shopping, dining, and natural beauty converge seamlessly. As a staple for locals and a must-visit destination for tourists, the Oasis Texas has become synonymous with the Lake Travis experience, drawing visitors who come to shop boutique stores, enjoy live music performances, and dine at some of the lake's most celebrated restaurants. Whether guests are seeking a romantic sunset dinner, a family outing, or simply want to experience the legendary views while browsing unique shops and enjoying artisan desserts, the Oasis Texas delivers a one-of-a-kind Hill Country experience that has made it a cornerstone of Austin's entertainment landscape.

The Oasis Texas attracts a diverse mix of affluent Austin-area residents and tourists seeking upscale lakeside dining and entertainment experiences. The primary visitor base consists of middle to upper-income households (median income $75,000+), with a strong representation of families, couples, and young professionals aged 25-55. The trade area draws from West Austin's affluent communities including Lakeway, Bee Cave, and the Lake Travis region, where residents have high disposable incomes and seek premium leisure destinations. Visitors typically engage in experiential shopping combined with dining and entertainment, making it a destination for special occasions, sunset viewing, and weekend outings rather than routine shopping trips.