Lamar Union Plaza

Lamar Union Plaza embodies the spirit of Austin's vibrant South Lamar corridor with its tagline "New Bones, Old Soul," perfectly capturing the blend of modern development and authentic local character that defines this lifestyle destination. Located at 1100 South Lamar Boulevard, this open-air shopping center has become a cornerstone of one of Austin's most dynamic neighborhoods, known for its eclectic mix of local businesses, restaurants, and creative enterprises. The center serves as a community gathering place where residents and visitors can experience the best of Austin's independent retail scene and culinary offerings in a walkable, contemporary setting. With its prime location in the heart of South Lamar, the plaza benefits from the area's reputation as a cultural hub that attracts both locals and tourists seeking an authentic Austin experience. The development reflects the city's commitment to preserving neighborhood character while embracing thoughtful growth, making it a model for urban mixed-use development in one of America's fastest-growing cities.

Lamar Union Plaza attracts a diverse, urban demographic primarily consisting of young professionals and millennials aged 25-45 with above-average incomes, drawn to the South Lamar corridor's trendy reputation. The trade area serves Austin's creative class and tech workers who value walkable, mixed-use environments with local dining and retail options. Visitors typically exhibit preferences for experiential shopping, locally-owned businesses, and authentic Austin culture over traditional chain retailers, reflecting the neighborhood's progressive and environmentally-conscious values.