La Frontera Village

La Frontera Village is a prominent outdoor retail destination located in the heart of Round Rock, Texas, serving the thriving northern Austin metropolitan area. This open-air retail park features a convenient collection of big-box stores and popular casual dining chains, all set within an expansive parking lot designed for easy access and hassle-free shopping. The center has become a go-to destination for Round Rock residents and visitors seeking a comprehensive shopping experience that combines national retailers with everyday convenience. With its strategic location on La Frontera Boulevard, the center benefits from high visibility and excellent accessibility, making it a natural gathering place for the community. The outdoor format allows shoppers to enjoy the Texas climate while moving between stores, creating a relaxed and efficient shopping environment that has earned the center strong ratings from thousands of visitors.

La Frontera Village attracts a diverse mix of families and young professionals from the rapidly growing Round Rock area, with median household incomes ranging from $75,000 to $95,000. The primary trade area serves the northern Austin suburbs, drawing visitors aged 25-54 who value convenience and one-stop shopping for everyday needs. The center appeals to tech-sector employees from nearby employers and families seeking accessible big-box retail and casual dining options in a suburban setting.