Heritage Trace Plaza

Heritage Trace Plaza is a neighborhood shopping center located at 3529 Heritage Trace Parkway in Keller, Texas, serving the thriving northwest Dallas-Fort Worth metroplex. Managed by Whitestone REIT, a Houston-based real estate investment trust specializing in community-centered retail properties, this plaza has become a convenient destination for local residents seeking everyday services and amenities. The center maintains extended operating hours from 7:00 AM to 11:00 PM, accommodating the busy schedules of Keller's professional families. With an impressive 4.4-star rating from over 930 Google reviews, Heritage Trace Plaza has established itself as a trusted neighborhood gathering place. The property exemplifies Whitestone REIT's commitment to creating vibrant community retail spaces that serve as essential hubs for local commerce and daily life in growing suburban markets.

Heritage Trace Plaza serves the affluent Keller, Texas community in the Dallas-Fort Worth metroplex, attracting primarily upper-middle-class families with household incomes exceeding $100,000. The trade area consists of well-educated professionals aged 35-55 with children, residing in nearby master-planned communities and seeking convenient neighborhood shopping. Visitors typically prioritize quality service providers, specialty retail, and dining options for quick trips rather than destination shopping experiences.