Fox Plaza Shopping Center

Fox Plaza Shopping Center has been a cornerstone of El Paso's retail landscape since 1959, serving the community for over six decades at its prominent location on Alameda Avenue. This established shopping destination seamlessly blends traditional retail with a vibrant marketplace atmosphere, featuring a diverse mix of fashion boutiques, essential services, and food outlets that cater to the needs of El Paso's multicultural population. The center's crown jewel is its famous Sunday flea market, which transforms the property into a bustling mercado where vendors and shoppers converge to discover unique finds, fresh goods, and cultural treasures. With its bilingual approach and strong connection to both American and Mexican shopping traditions, Fox Plaza has maintained its relevance by adapting to the evolving needs of the border community while preserving the authentic marketplace experience that has made it a beloved institution. The center's convenient hours, ample variety of offerings, and reputation as a gathering place for families make it more than just a shopping center—it's a cultural hub where commerce and community intersect.

Fox Plaza Shopping Center attracts a diverse, predominantly Hispanic customer base reflective of El Paso's border community demographics, with families and middle-income households comprising the core visitor segment. The trade area draws from both local El Paso residents and cross-border shoppers from Ciudad Juárez, Mexico, creating a unique binational market with strong purchasing power in the $30,000-$60,000 household income range. The Sunday flea market particularly appeals to bargain-conscious shoppers, multigenerational families, and vendors seeking affordable retail opportunities, while weekday shopping center traffic skews toward working adults aged 25-54 seeking convenient access to fashion, services, and food outlets.