Fort Bliss - Exchange

Fort Bliss Exchange is a military retail facility operated by the Army & Air Force Exchange Service (AAFES), serving the Fort Bliss military community in El Paso, Texas. As one of the primary shopping destinations on the installation, this Exchange provides tax-free shopping exclusively for active-duty military members, retirees, veterans, and their families. The facility offers a comprehensive selection of merchandise including electronics, apparel, home goods, beauty products, and everyday essentials at competitive prices with military-exclusive benefits. With operating hours from 8:00 AM to 8:00 PM daily, the Exchange serves as a vital resource for the Fort Bliss community, combining the convenience of a department store with the added value of tax-free shopping and special military pricing. The facility maintains a strong reputation with a 4.5-star rating from nearly 2,000 reviews, reflecting its importance to service members and their families stationed at one of the Army's largest installations.

Fort Bliss Exchange primarily serves active-duty military personnel, military families, veterans, and authorized Department of Defense personnel stationed at or visiting Fort Bliss. The customer base skews younger, with many service members in the 18-35 age range, along with military families with children. Income levels reflect military pay grades, with a mix of enlisted and officer households. Shopping patterns are driven by the tax-free benefit and military-exclusive pricing, with customers seeking value on everyday essentials, electronics, apparel, and household goods.