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Firewheel Town Center

Open-air shopping venue offering brand-name department stores & boutiques, eateries & a cinema.
4.5 from 8,471 reviews
Open 10:00 AM until 9:00 PM
1,100,000 square feet
75 stores
245 Cedar Sage Drive, Garland, TXDirections
Firewheel Town Center
Summary

Firewheel Town Center stands as one of Garland, Texas's premier open-air shopping and entertainment destinations, offering a vibrant mix of retail, dining, and leisure experiences. Located at 245 Cedar Sage Drive, this lifestyle center has become a cornerstone of the northeast Dallas metroplex, attracting shoppers from throughout the region with its walkable design and diverse tenant lineup. The center features a carefully curated collection of national retailers, specialty shops, and popular restaurant chains that cater to the modern shopper seeking both convenience and atmosphere. With its attractive outdoor setting and ample parking, Firewheel Town Center provides a comfortable year-round shopping experience that blends the excitement of discovery with the ease of accessibility. The center has established itself as a gathering place for families and friends in the Garland community, combining retail therapy with social experiences in a dynamic mixed-use environment.

Demographics

Firewheel Town Center attracts a broad demographic base representing the growing northeast Dallas suburbs, with primary visitors ranging from young families to middle-aged professionals with household incomes in the $50,000-$100,000 range. The trade area encompasses Garland, Rowlett, Rockwall, and surrounding communities, drawing predominantly middle-class shoppers seeking convenient access to mainstream retail and casual dining options. Typical visitors include suburban families with children, working professionals shopping during weekday evenings and weekends, and millennial consumers who appreciate the walkable, open-air format. The center serves a diverse ethnic mix reflective of the Dallas metroplex, with shopping patterns oriented toward value-conscious purchasing combined with experiential visits for dining and entertainment.

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