Westfield World Trade Center

The Oculus at Westfield World Trade Center stands as an iconic architectural marvel and premier shopping destination in the heart of Lower Manhattan. Housed within Santiago Calatrava's stunning white-ribbed structure, this center seamlessly blends world-class retail with one of New York City's major transportation hubs, serving millions of commuters and tourists annually. The center features an impressive mix of luxury and contemporary brands including Apple, BOSS, Breitling, Sephora, H&M, Eataly, and John Varvatos, offering something for every style and taste. Beyond shopping, visitors can enjoy diverse dining options ranging from Eataly's gourmet Italian marketplace to Starbucks and Dunkin Donuts, as well as the Gansevoort Liberty Market. With its unparalleled location at the World Trade Center site, cutting-edge design, digital wayfinding technology, and direct connections to multiple subway lines and the PATH train, The Oculus represents a new generation of urban retail destinations that combine commerce, culture, and connectivity in one extraordinary space.

The Oculus attracts an affluent, diverse demographic mix of Manhattan professionals, international tourists, and daily commuters, with median household incomes well above $100,000 and a strong presence of millennials and Gen X shoppers aged 25-54. The trade area encompasses the Financial District's high-earning workforce, Battery Park City residents, and global visitors to the World Trade Center memorial and observatory. Visitors exhibit strong preferences for premium brands, quick-service dining for commuters, and experiential retail, with shopping patterns driven by both necessity purchases during work commutes and leisure shopping on weekends.