The Mall at Bay Plaza

The Mall at Bay Plaza stands as New York City's first enclosed shopping mall built in 40 years and the city's largest shopping destination, marking a significant milestone in the Bronx's retail landscape. This impressive three-level enclosed shopping center features over 150 retailers, restaurants, and entertainment options, offering urban shoppers an unparalleled variety of experiences under one roof. Anchored by major department stores like Macy's and featuring premium brands including Apple, Sephora, Nike, and Victoria's Secret, the mall serves as a comprehensive shopping destination for New York City residents. Beyond retail, the center provides robust entertainment amenities including an AMC Theatres and a full food court on Level 3, creating a complete shop-dine-play experience. Part of the larger Bay Plaza Shopping Center complex that also includes outdoor shopping options, this mall has become an essential community gathering place and retail hub for the Bronx and surrounding areas.

The Mall at Bay Plaza serves a diverse, urban demographic primarily from the Bronx and surrounding New York City boroughs, with a strong representation of middle-income families and young professionals seeking convenient access to mainstream retail brands. The trade area encompasses densely populated residential neighborhoods with a high percentage of Hispanic and African American households, many with children, who value the mall as a one-stop shopping and entertainment destination. Visitors typically range from teenagers to middle-aged adults with household incomes in the moderate range, drawn to the mix of affordable fashion, electronics, and dining options that cater to budget-conscious to mid-market consumers.