East River Plaza

Located on the historic site of the former Washburn Wire Factory at 517 East 117th Street in East Harlem, East River Plaza has been reimagined by Blumenfeld Development Group into a vibrant retail power center that plays a key role in the revitalization of the neighborhood. This convenient shopping destination offers Manhattan residents a dynamic mix of national retailers and everyday essentials all in one accessible location. The center features popular brands including Costco, Marshalls, Burlington, Aldi, Ashley Furniture, Bob's Discount Furniture, Planet Fitness, and BioLife Plasma Services, providing a seamless one-stop shopping experience for groceries, home furnishings, fitness, and more. Beyond retail, East River Plaza serves as a cultural and social hub in East Harlem, featuring public art installations by emerging local artists and regularly hosting community events that bring neighbors together. With over 1,000 parking spots and excellent public transportation access, East River Plaza combines convenience with community engagement, making it more than just a shopping center but a vital part of Manhattan's urban fabric.

East River Plaza serves the diverse East Harlem community, attracting a broad demographic mix of urban families, young professionals, and value-conscious shoppers. The trade area encompasses residents from East Harlem and surrounding Manhattan neighborhoods, with visitors typically seeking convenient, one-stop shopping for everyday essentials and household needs. The center draws a multicultural customer base reflective of East Harlem's rich cultural diversity, with shoppers prioritizing accessibility, value, and practical retail options including groceries, home furnishings, and fitness services.