The Forum Shops at Caesars

The Forum Shops at Caesars is an iconic luxury shopping destination located within the legendary Caesars Palace resort on the Las Vegas Strip. Since opening in 1992, this extraordinary retail experience has redefined upscale shopping in Las Vegas by combining world-class retail with breathtaking Roman-themed architecture, including spiral escalators, classical statues, and a stunning painted sky ceiling that transitions from dawn to dusk. The center features over 160 premier retailers and restaurants, ranging from exclusive luxury brands like Gucci, Louis Vuitton, and Versace to contemporary favorites and fine dining establishments. As one of the highest-grossing shopping centers per square foot in the United States, The Forum Shops attracts millions of visitors annually who come to experience its unique blend of upscale shopping, entertainment, and architectural grandeur. The center's prime location within Caesars Palace provides direct access to the resort's amenities and the vibrant energy of the Las Vegas Strip, making it a must-visit destination for both tourists and locals seeking a premium shopping experience.

The Forum Shops caters primarily to affluent tourists and high-net-worth individuals visiting Las Vegas, with a customer base skewing toward adults aged 30-65 with household incomes exceeding $100,000 annually. The trade area draws from an international market of luxury shoppers, convention attendees, and resort guests who seek premium brands and exclusive shopping experiences. Visitors typically exhibit high spending patterns with a preference for luxury goods, designer fashion, fine jewelry, and upscale dining, reflecting the center's position as a destination for aspirational and experiential retail rather than everyday shopping needs.