The Boulevard Mall

The Boulevard Mall stands as a beloved family-friendly destination in the heart of Las Vegas, offering the best values in the city since its establishment. This enclosed regional shopping center has evolved into a community hub that emphasizes entertainment and cultural connections, featuring anchor tenants like Galaxy Theatres and John's Incredible Pizza that make it "The CENTER for Family Fun." The mall has embraced its role as a multicultural gathering place, recently welcoming initiatives like FilAmCentral to serve the Filipino community and hosting community events such as Walk & Talk with a COP and Safe Santa bicycle safety programs. With convenient extended holiday hours and special promotions like UNLV student discounts at Galaxy Theatres, the Boulevard Mall caters to both local residents and the university community. Located on South Maryland Parkway, this mall has positioned itself as an accessible, value-oriented shopping and entertainment destination that prioritizes family experiences and community engagement over luxury retail.

The Boulevard Mall attracts primarily budget-conscious families and local residents from Las Vegas's diverse neighborhoods, with a significant Hispanic and Asian population base as evidenced by its bilingual Spanish website and Filipino community initiatives. The trade area includes UNLV students who benefit from special discounts, working-class families seeking affordable entertainment options, and multigenerational households drawn to the family-friendly amenities like theaters and pizza restaurants. Visitors typically prioritize value and convenience over luxury shopping, with demographics skewing toward middle to lower-middle income households with children who appreciate the mall's role as an accessible community gathering space.