Lyrik

Lyrik is Boston's newest mixed-use destination in the heart of Back Bay, representing a bold reimagining of urban lifestyle centers. Situated at the vibrant junction of Massachusetts Avenue, Boylston Street, and Newbury Street, this play-stay-work destination seamlessly integrates retail, hospitality, dining, and office space into a cohesive urban experience. The development features citizenM's newest and largest hotel, offering smart-luxury accommodations with panoramic city views, now open and welcoming guests. Lyrik's carefully curated tenant mix includes new-to-market brands and flagship experiences, with notable additions like Avra Estiatorio bringing upscale Mediterranean dining, Rivian's innovative electric vehicle showroom, and Pink Carrot adding to the diverse retail landscape, all opening through 2025. The center's expansive open-air plaza serves as a community gathering space, hosting art exhibitions, live performances, seasonal happenings, and community workshops that keep the destination vibrant year-round. At 1001 Boylston, the development offers Boston's newest premium office address with triple gold certifications in LEED, WELL, and Wiredscore, featuring abundant open space, exceptional amenities, and views for every tenant. With its strategic location in one of Boston's most desirable neighborhoods and its commitment to creating an engaging, multi-dimensional urban experience, Lyrik represents the evolution of lifestyle centers for the modern era.

Lyrik attracts an affluent, urban demographic in Boston's prestigious Back Bay neighborhood, drawing young professionals, business travelers, and upscale residents with household incomes exceeding $100,000. The trade area serves a sophisticated market segment seeking premium dining experiences, luxury retail, and modern hospitality offerings. Visitors are typically aged 25-54, well-educated, and value experiential retail and culinary destinations over traditional shopping. The location at the intersection of Mass Ave, Boylston, and Newbury Streets positions it within one of Boston's most walkable and transit-accessible neighborhoods, attracting both local residents and tourists seeking high-end urban experiences.