Universal CityWalk Hollywood

Universal CityWalk Hollywood is an iconic entertainment and retail destination located at 100 Universal City Plaza, serving as the vibrant gateway to Universal Studios Hollywood. This high-energy outdoor complex seamlessly blends shopping, dining, and entertainment into an immersive experience that captures the spirit of Los Angeles. The center features a dynamic mix of retail stores, diverse restaurants ranging from casual eateries to upscale dining establishments, and entertainment venues including a spectacular 7-story IMAX theater. With its distinctive architecture, neon-lit streetscape, and pedestrian-friendly layout, CityWalk has become a destination in its own right, attracting both theme park visitors and locals seeking world-class entertainment. The center's strategic location in the heart of the entertainment capital makes it a must-visit destination that combines the excitement of Hollywood with convenient access to shopping and dining experiences.

Universal CityWalk Hollywood attracts a diverse mix of tourists and locals, with a strong representation of families with children and young adults aged 18-34 seeking entertainment experiences. The visitor base includes middle to upper-middle income households drawn to the theme park adjacent location, as well as international tourists who represent a significant portion of foot traffic. Shopping patterns emphasize entertainment, dining, and experiential retail over traditional shopping, with visitors typically spending several hours combining retail with movies, restaurants, and nightlife activities.