The River at Rancho Mirage

The River at Rancho Mirage is a distinctive outdoor lifestyle destination that brings a unique waterfront experience to the California desert. Built around an artificial river that winds through the property, this open-air shopping and entertainment complex offers a resort-like atmosphere that perfectly complements the upscale Rancho Mirage community. The center features a carefully curated mix of retail stores, restaurants, and a movie theater, all designed to create an immersive outdoor experience where visitors can stroll along the river's edge. With its prime location on Highway 111 in the heart of the Coachella Valley, The River serves as both a local gathering place and a destination for tourists visiting the Palm Springs area. The center regularly hosts events including live talent performances and Battle of the Bands competitions, creating a vibrant community hub that extends beyond traditional shopping. Its combination of dining, entertainment, and retail in a scenic outdoor setting has made it a signature destination in Rancho Mirage since its opening, earning a strong 4.4-star rating from over 3,000 reviews.

The River at Rancho Mirage attracts an affluent, mature demographic typical of the Coachella Valley resort community, with visitors predominantly aged 45-75 and household incomes exceeding $100,000. The trade area serves both year-round residents of Rancho Mirage and seasonal visitors to the desert resort region, including retirees and vacation homeowners seeking upscale dining and entertainment experiences. Shopping patterns emphasize leisure activities, outdoor dining along the artificial river, and entertainment options like the movie theater, with visitors typically spending extended time at the center for combined dining and entertainment experiences rather than quick shopping trips.