The Point

The Point is a hip, modern outdoor lifestyle center located at 850 South Pacific Coast Highway in El Segundo, California, offering a distinctive coastal shopping and dining experience. This contemporary open-air destination features upscale boutiques including Madewell with its signature denim bar, alongside carefully curated retailers that reflect the Southern California beach lifestyle. The center has become a social gathering place for the South Bay community, hosting seasonal events like spook-tacular Halloween celebrations and snow showers during the holidays. Dining is a cornerstone of The Point's appeal, with popular restaurants like Hopdoddy Burger Bar drawing crowds throughout the week, complemented by cafes and other eateries that create a vibrant culinary scene. The property also emphasizes wellness and self-care with amenities including salons and a SoulCycle studio, making it more than just a shopping destination but a lifestyle hub where visitors can shop coastal, gather local, and enjoy the modern outdoor mall atmosphere that has earned it a 4.5-star rating from over 2,100 reviews.

The Point attracts an affluent, health-conscious demographic primarily consisting of young professionals and families from El Segundo and the surrounding South Bay communities. The trade area includes high-income households with median incomes exceeding $100,000, drawn by the center's upscale boutiques, fitness offerings like SoulCycle, and premium dining options. Visitors tend to be style-conscious millennials and Gen X shoppers who value experiential retail, outdoor shopping environments, and coastal lifestyle brands, reflecting the beach-adjacent location and modern aesthetic of the property.