Tanforan

Tanforan is a historic shopping destination located in San Bruno, California, with a rich heritage dating back to 1971. This enclosed regional mall has served the San Francisco Peninsula for over five decades, providing a convenient retail hub for communities throughout San Mateo County. Strategically positioned on El Camino Real, Tanforan offers visitors easy access to a diverse mix of national retailers, dining options, and entertainment venues. The center has undergone various renovations and updates over the years to maintain its relevance in the competitive Bay Area retail market. As a community gathering place, Tanforan continues to serve local residents and visitors with a blend of traditional mall amenities and modern shopping conveniences.

Tanforan primarily serves middle to upper-middle income families and young professionals from San Bruno and surrounding San Francisco Peninsula communities, with a significant Asian-American and diverse multicultural visitor base reflecting the Bay Area's demographics. The trade area includes tech industry workers, airport employees due to proximity to SFO, and suburban families with household incomes ranging from $75,000 to $150,000. Shoppers tend to seek convenient, value-oriented retail experiences with a preference for both national brands and dining options that cater to diverse cultural tastes.