Santana Row

Santana Row is San Jose's premier lifestyle destination, offering an unparalleled blend of upscale shopping, dining, and entertainment in a sophisticated outdoor setting. This European-inspired urban village features tree-lined streets, outdoor plazas, and contemporary architecture that creates an inviting atmosphere for visitors to shop, dine, and gather. The center is home to an impressive collection of trendsetting retailers and acclaimed restaurants, complemented by residential living spaces and modern office environments that foster a true live-work-play community. Throughout the year, Santana Row hosts engaging community events including the Race to the Row, Spirit of The Row celebrations, and Lunar New Year festivities, along with frequent live music performances that animate the streetscape. As a property of Federal Realty Investment Trust, Santana Row represents a place where all walks of life come together, embodying the spirit of Silicon Valley's innovation and California's outdoor lifestyle in one of the region's most desirable destinations.

Santana Row attracts an affluent, educated demographic with household incomes significantly above the San Jose metro average, primarily consisting of young professionals aged 25-45 and empty nesters aged 50-65. The trade area draws from Silicon Valley's tech workforce, including executives and employees from nearby companies seeking upscale shopping and dining experiences. Visitors typically exhibit sophisticated tastes with preferences for premium brands, chef-driven restaurants, and experiential retail, often combining shopping trips with dining and entertainment in a walkable urban environment.