San Francisco Premium Outlets

San Francisco Premium Outlets stands as the premier outlet shopping destination in the East Bay, offering an exceptional collection of designer and brand-name stores at savings of 25% to 65% every day. Located in Livermore at the gateway to California's renowned wine country, this open-air outlet center combines the thrill of discount shopping with the convenience of a well-designed retail environment. Shoppers can explore a curated selection of fashion, footwear, accessories, and home goods from coveted brands, all while enjoying the pleasant Northern California climate. The center's strategic location along the I-580 corridor makes it easily accessible from throughout the Bay Area, attracting both local residents and tourists seeking quality merchandise at outlet prices. With ample parking, contemporary amenities, and a constantly evolving tenant mix, San Francisco Premium Outlets has established itself as a must-visit shopping destination for savvy consumers who refuse to compromise on style or savings.

San Francisco Premium Outlets attracts a diverse mix of value-conscious shoppers from the greater San Francisco Bay Area, including families and millennials with middle to upper-middle income levels seeking designer brands at discounted prices. The trade area draws heavily from the Tri-Valley region including Livermore, Pleasanton, and Dublin, as well as weekend visitors from San Francisco, Oakland, and San Jose willing to drive 45-60 minutes for outlet shopping. Primary visitors are deal-seeking professionals aged 25-54 with household incomes of $75,000-$150,000 who appreciate premium brands but prioritize value, along with tourists exploring the Bay Area wine country.