ROW DTLA

ROW DTLA is Los Angeles' premier creative hub, transforming a historic 30-acre district on South Alameda Street into a vibrant city within a city. Originally an industrial area, this lifestyle destination has been reimagined as a curated collective of independent retail shops, innovative restaurants, creative office spaces, and dynamic event venues. The open-air campus celebrates local entrepreneurship and craftsmanship, featuring pop-up shops alongside established boutiques, with tenants like Flask & Field offering tastings and Rappahannock providing waterfront-inspired dining experiences. Operating daily from 10:00 AM to 10:00 PM, ROW DTLA has become a cultural gathering place where shopping, dining, and entertainment converge in a uniquely LA setting. With its emphasis on independent businesses, regular events, and community-focused programming, ROW DTLA represents the evolution of retail spaces into experiential destinations that reflect the creative spirit of downtown Los Angeles.

ROW DTLA attracts a creative, urban demographic primarily consisting of millennials and Gen Z visitors aged 25-40 with middle to upper-middle income levels. The trade area draws from downtown Los Angeles professionals, arts district residents, and culturally-engaged visitors seeking independent retail and dining experiences. Typical visitors are trend-conscious, value authenticity and local businesses, and prefer experiential shopping combined with dining and entertainment in an open-air, walkable environment.