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Rose Pavilion

Rose Pavilion is a 328,940 square foot community shopping center in Pleasanton's affluent Tri-Valley area, anchored by 99 Ranch Market, Restoration Hardware, Macy's Home Furniture, and Total Wine & More. The property serves one of California's wealthiest trade areas with average household incomes exceeding $228,000 and attracts over 5.2 million annual visits.
4.2 from 1,078 reviews
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328,940 square feet
54 stores
4225 Rosewood Drive, Pleasanton, CADirections
Rose Pavilion
Summary

Rose Pavilion stands as a premier shopping destination in Pleasanton's thriving Tri-Valley retail corridor, offering 328,940 square feet of diverse retail, dining, and service options. Anchored by powerhouse tenants including 99 Ranch Market, Macy's Home Furniture, Restoration Hardware, and Total Wine & More, the center draws an impressive 5.2 million annual visits from one of California's most affluent communities. The property benefits from exceptional visibility along Interstate 580, which carries over 230,000 vehicles daily, and serves a 3-mile trade area where average household incomes exceed $228,000. Beyond its anchor tenants, Rose Pavilion features a carefully curated mix of national favorites like Trader Joe's and Starbucks alongside popular fast-casual concepts including Blaze Pizza, The Kebab Shop, and Panda Express. The center's strategic location near major employment centers and the Valleycare Medical Center ensures strong daytime traffic, while its comprehensive tenant roster—spanning grocery, home furnishings, fitness, personal services, and dining—positions it as a true one-stop destination for Pleasanton's discerning residents.

Demographics

Rose Pavilion serves an exceptionally affluent and well-educated trade area, with households within 3 miles averaging $228,000+ in annual income and 68% holding college degrees. The center attracts a diverse, upscale demographic including young professionals, established families, and Asian-American shoppers drawn to specialty retailers like 99 Ranch Market. With a daytime population exceeding 143,000 within 3 miles due to proximity to office parks and the Valleycare Medical Center, the property captures both residential and workforce traffic. The center's tenant mix of specialty grocers, fitness concepts, and fast-casual dining aligns with health-conscious, time-pressed consumers seeking convenience and quality.

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