Powell Street Plaza

Powell Street Plaza is a highly desired outdoor shopping center strategically located in Emeryville, California, with exceptional visibility from Interstate 80, making it a premier retail destination in the San Francisco-Oakland-Fremont market. Spanning 169,502 square feet, this thriving community center attracts approximately 3.7 million visitors annually who come to shop at its impressive lineup of key retailers including Trader Joe's, BevMo!, Ross Dress for Less, Old Navy, and Marshalls. The center serves an exceptionally affluent trade area, with households within 3 miles averaging $152,108 in income and home values exceeding $1.3 million, while benefiting from a robust daytime population of over 315,000 workers from nearby offices and tech companies. Managed by Regency Centers, a nationally recognized shopping center developer and operator, Powell Street Plaza exemplifies the company's Fresh Look® philosophy of creating vibrant, well-maintained retail environments that serve as community gathering places. The center's strategic location in Emeryville, combined with its strong tenant mix of value-oriented and specialty retailers, makes it an essential shopping destination for residents and workers throughout the East Bay region.
Powell Street Plaza serves a highly affluent and educated trade area in the San Francisco Bay Area, with households within 3 miles earning an average income of $152,108 and average home values of $1.3 million. The center attracts a diverse mix of urban professionals, young families, and tech workers from nearby Emeryville, Oakland, and Berkeley, with a daytime population of over 315,000 that includes employees from the area's numerous corporate offices and tech companies. The shopping center draws approximately 3.7 million annual visits from value-conscious yet affluent consumers who appreciate the mix of discount retailers and specialty grocers, reflecting the Bay Area's preference for both quality and value.