The Paseo

Paseo Colorado is a premier open-air lifestyle center located in the heart of downtown Pasadena on Colorado Boulevard, offering a vibrant mix of shopping, dining, and entertainment experiences. This contemporary destination seamlessly blends retail therapy with culinary delights, featuring an attractive outdoor design that encourages strolling and exploration throughout its various terraces and walkways. The center's strategic location in Pasadena, one of Southern California's most culturally rich cities, makes it a natural gathering place for both locals and visitors exploring Old Pasadena's historic district. With convenient operating hours seven days a week and a diverse tenant mix spanning both national retailers and local favorites, Paseo Colorado provides a sophisticated yet accessible shopping experience. The center's emphasis on events, special offers, and its distinctive outdoor terraces creates a community-focused atmosphere that goes beyond traditional retail, establishing it as a central hub in Pasadena's vibrant urban landscape.

Paseo Colorado attracts an affluent, educated demographic reflective of Pasadena's population, with visitors primarily in the 25-54 age range and household incomes above $75,000. The trade area draws heavily from Pasadena's professional residents, empty nesters, and young families who appreciate the walkable urban environment and cultural amenities of Old Pasadena. Shopping patterns skew toward experience-driven visits combining retail, dining, and entertainment, with strong weekend traffic from tourists visiting Pasadena's museums, Rose Bowl, and historic attractions.