Parkway Plaza

Parkway Plaza stands as El Cajon's premier shopping destination, serving the East County San Diego community as a full-service regional mall. Located at 415 Fletcher Parkway, this enclosed shopping center features department store anchors, a diverse collection of specialty retailers, and an array of dining options that cater to the entire family. The mall's signature attraction is its distinctive two-level carousel, which has become a beloved landmark for generations of local families. Beyond traditional retail, Parkway Plaza offers comprehensive entertainment amenities including a modern movie theater complex, making it a true community gathering place. The center's convenient location and family-friendly atmosphere have established it as the go-to shopping hub for residents throughout East County, providing a comfortable and accessible retail experience with ample parking and a welcoming environment.

Parkway Plaza serves a diverse middle-income demographic in East County San Diego, attracting families and value-conscious shoppers from El Cajon and surrounding communities. The trade area includes a mix of suburban households with moderate income levels, young families, and multi-generational households typical of the inland San Diego region. Visitors tend to seek convenient one-stop shopping with a focus on practical retail needs, dining, and family entertainment options like the signature two-level carousel and movie theater.