Parking Concepts, Inc. - Broadway Plaza Parking Office

Broadway Plaza is a premier open-air shopping destination in Walnut Creek, California, offering a sophisticated retail and dining experience in the heart of the East Bay. The center features multi-level parking facilities including the Main Street Parking Garage and South Broadway Parking Garages, providing convenient access with the first three hours of parking free for all guests. Anchored by major department stores including Nordstrom and Macy's, Broadway Plaza serves as a regional shopping hub with 24/7 parking access and gated security for visitor safety. The center accommodates both retail employees and public visitors with designated parking areas, monthly parking programs starting at $40, and special rates for various tenant categories. Managed by Parking Concepts Inc., the facility offers modern amenities including EV charging stations, covered parking, handicap accessibility, and public restrooms, making it a comprehensive shopping destination for the greater Walnut Creek community.

Broadway Plaza attracts an affluent demographic from Walnut Creek and surrounding East Bay communities, with visitors typically in the 30-65 age range and household incomes exceeding $100,000. The trade area serves upscale professionals and families seeking premium shopping and dining experiences in a walkable outdoor setting. Shoppers demonstrate strong preferences for contemporary fashion, specialty retail, and experiential dining, with high engagement during weekday lunch hours and weekend leisure visits. The center's proximity to corporate offices and residential neighborhoods creates a balanced mix of convenience shoppers and destination visitors.