ONLINE RETAIL STORE

ONLINE RETAIL STORE operates as a digital shopping destination specializing in outlet and discount brand-name products, with a physical presence located on White Sands Drive in Bakersfield, California. This unique retail concept bridges online and offline shopping experiences, focusing heavily on athletic footwear and accessories from major brands including Nike, Adidas, Puma, Skechers, and designer labels like Gucci, Coach, and Michael Kors. The center's content showcases extensive coverage of outlet shopping opportunities, featuring detailed product reviews and shopping guides for sneakers, handbags, and fashion accessories at discounted prices. Through its YouTube channel and online platform at www.marylouchanel.com, the retailer provides customers with virtual shopping experiences, product comparisons, and insider tips on finding the best deals at various outlet locations. The business model emphasizes value shopping and brand accessibility, making premium and mid-tier brands more affordable for budget-conscious consumers in the Central Valley region.

The shopping center serves a diverse demographic in Bakersfield, CA, appealing primarily to value-conscious shoppers and bargain hunters seeking brand-name products at discounted prices. The trade area attracts middle-income families and young adults, typically aged 25-54, who are drawn to outlet shopping for athletic footwear, accessories, and fashion items. Visitors demonstrate strong price sensitivity and brand awareness, often making planned trips specifically for outlet deals on Nike, Adidas, Puma, and other popular brands featured in the content.