Old Town Local

Old Town Local is a distinctive artisan marketplace located in the heart of San Diego's historic Old Town district at 2611 Congress Street. This lifestyle-oriented shopping destination celebrates local craftsmanship and San Diego's vibrant maker community, offering visitors a curated collection of locally-made goods, artisan products, and unique finds. The center operates daily from 9:00 AM to 7:00 PM, providing a convenient shopping experience for both residents and the millions of tourists who visit Old Town each year. With an impressive 4.7-star rating from 115 reviews, Old Town Local has established itself as a beloved destination for those seeking authentic, locally-sourced products in a welcoming atmosphere. The marketplace embodies the spirit of San Diego's creative community, serving as a hub where local artisans, makers, and small businesses can showcase their talents while providing shoppers with an alternative to mass-market retail.

Old Town Local attracts a diverse mix of locals and tourists visiting San Diego's historic Old Town district. The primary demographic includes millennials and young professionals aged 25-45 with middle to upper-middle income levels, drawn to the artisan marketplace and locally-sourced products. The center also appeals to culturally-conscious shoppers and tourists seeking authentic San Diego experiences, with visitors typically interested in supporting local businesses and discovering unique, handcrafted goods.