Mission Grove

Mission Grove Shopping Center stands as Riverside's premier open-air shopping destination, sprawling across more than 70 acres in the heart of the city's eastern corridor. Located at 321 East Alessandro Boulevard, this expansive retail hub has established itself as the go-to location for residents seeking a comprehensive shopping, dining, and entertainment experience all in one convenient location. The center's thoughtfully designed open-air layout creates an inviting atmosphere where visitors can easily navigate between diverse offerings, from essential grocery shopping and fitness facilities to specialty services and casual dining options. One of the center's standout features is its luxury movie theater, recognized as one of Riverside's top cinema destinations, providing state-of-the-art entertainment for the whole family. With its extensive array of specialty services tailored to meet every need, Mission Grove has successfully positioned itself as more than just a shopping center—it's a community gathering place where locals can accomplish their daily errands, enjoy a meal, catch a movie, and discover new retail finds all in one visit.

Mission Grove Shopping Center attracts a diverse mix of families and young professionals from Riverside's growing eastern communities, with a primary trade area serving middle to upper-middle income households. The center draws visitors seeking convenient one-stop shopping for everyday needs, from grocery runs to fitness activities and casual dining experiences. The demographic profile skews toward families with children and working adults aged 25-54 who value accessibility and variety in an open-air shopping environment.