Mercado Latino

Mercado Latino has been a beloved family-owned shopping destination in Bakersfield since 1994, proudly serving as "un pedacito de México" (a little piece of Mexico) in California's Central Valley. This vibrant cultural hub features over 100 family-owned traditional businesses that showcase the authentic flavors, colors, and culture of Mexico and Latin America. The center specializes in Mexican restaurants and traditional antojitos (street food), offering visitors a genuine taste of home with delicious cuisine in a welcoming family atmosphere. Beyond dining, Mercado Latino provides recreational areas and live entertainment, including their popular "Domingos de Banda" (Band Sundays) from 4-6 PM, creating unforgettable moments for the community. Located at 2105 Edison Highway, this shopping center has become an essential gathering place where families can experience authentic Latin American culture, shop at traditional stores, and celebrate their heritage together.

Mercado Latino primarily serves the Hispanic and Latino community of Bakersfield, attracting families seeking authentic Mexican and Latin American cultural experiences. The visitor base consists largely of middle-income households with children who value traditional foods, entertainment, and community gathering spaces. The trade area draws from Bakersfield's significant Latino population, with shoppers typically seeking affordable, authentic products and services that connect them to their cultural heritage.