Lake Arrowhead Village

Nestled in the San Bernardino National Forest at 5,174 feet elevation, Lake Arrowhead Village stands as a charming alpine destination that has welcomed visitors since its development as a private resort community. This picturesque lakeside village offers a unique shopping and dining experience with its European-inspired architecture and stunning mountain lake views, creating an atmosphere that transports guests to a Swiss alpine village. The center features a carefully curated collection of merchants spanning apparel, beauty and personal care, books and gifts, children's toys, footwear and equipment, home furnishings, jewelry and accessories, along with various services that cater to both tourists and local residents. Dining options provide diverse culinary experiences with lakeside views, while the village regularly hosts events that bring the community together throughout the year. With its combination of retail, restaurants, and natural beauty, Lake Arrowhead Village serves as the commercial and social heart of this mountain resort community, offering visitors a memorable destination that blends outdoor recreation with boutique shopping and waterfront ambiance.

Lake Arrowhead Village attracts a diverse mix of tourists and affluent second-home owners, with visitors typically ranging from middle to upper-income households seeking mountain resort experiences. The trade area draws heavily from Southern California's urban centers, particularly families and couples aged 35-65 looking for weekend getaways and seasonal recreation. Primary visitors include outdoor enthusiasts, vacation property owners, and day-trippers from the Los Angeles and San Bernardino metro areas who appreciate the alpine village atmosphere and lakeside setting. Shopping patterns reflect a leisure-oriented mindset with emphasis on dining, specialty retail, and experiential activities rather than necessity-based purchases.