La Paradita Peru

La Paradita Peru is a specialty Peruvian grocery store and market located at 369 Beach Road in Burlingame, California, serving as a cultural hub for authentic South American products in the San Francisco Peninsula. This unique establishment specializes in traditional Peruvian ingredients and natural products that are difficult to find in conventional supermarkets, offering everything from quinoa and dried potatoes to specialty peppers and traditional seasonings. The store's carefully curated selection includes productos naturales (natural products), pastas, and bebidas (beverages), with standout items like purple corn for chicha morada, aji amarillo paste, rocoto paste, and traditional Andean grains such as white quinoa, chuño blanco, and various corn varieties. La Paradita Peru has earned a solid 4.2-star rating from customers who appreciate the authentic quality of its products and the store's role in preserving Peruvian culinary traditions. With convenient hours from 10 AM to 8 PM and an online ordering system, La Paradita Peru makes it easy for the Bay Area's Peruvian community and food enthusiasts to access the ingredients needed to recreate traditional dishes from home.

La Paradita Peru primarily serves the Peruvian and broader Latin American community in the San Francisco Bay Area, attracting middle-income families and individuals seeking authentic South American ingredients and products. The customer base includes first and second-generation immigrants, food enthusiasts, and home cooks aged 25-65 who value traditional ingredients for preparing authentic Peruvian cuisine. The trade area draws from Burlingame and surrounding Peninsula communities with significant Hispanic populations, with shoppers typically making purposeful trips for specialty groceries rather than convenience shopping.