Felton Fair Shopping Center

Felton Fair Shopping Center serves as the primary retail hub for the charming mountain community of Felton, California, nestled in the scenic San Lorenzo Valley along Graham Hill Road. This neighborhood shopping center anchors the local retail landscape with essential services including a Safeway grocery store and CVS pharmacy, complemented by several restaurants and a popular donut shop that draws praise from locals. With a solid 4.3-star rating from over 210 reviews, visitors consistently appreciate the center's friendly service and authentic local atmosphere that reflects the tight-knit community character of this Santa Cruz Mountains town. The center's convenient location makes it an indispensable stop for residents who prefer shopping locally rather than making the winding drive down to Santa Cruz or up to the Silicon Valley. Whether you're stocking up on groceries, picking up prescriptions, grabbing a quick bite, or enjoying fresh donuts, Felton Fair Shopping Center delivers the everyday conveniences that keep this mountain community thriving.

Felton Fair Shopping Center serves the small mountain community of Felton and surrounding San Lorenzo Valley areas, attracting primarily middle-income families and retirees who value the convenience of local shopping. The trade area consists of residents seeking everyday essentials without traveling to larger urban centers like Santa Cruz or San Jose, with a demographic mix that includes outdoor enthusiasts, tech workers who relocated for mountain living, and long-time local residents. Shoppers here prioritize convenience and community connection over luxury retail experiences, with typical visits focused on grocery shopping at Safeway, pharmacy needs at CVS, and quick dining options.