Fashion Island

Fashion Island stands as Orange County's premier luxury outdoor shopping destination, situated in the heart of Newport Beach's exclusive coastal community. Since its opening, this upscale lifestyle center has defined sophisticated Southern California retail, combining world-class shopping with breathtaking views and an elegant open-air design featuring distinctive water features and lush landscaping. The center showcases an impressive collection of high-end retailers, luxury boutiques, and flagship stores alongside acclaimed restaurants and a state-of-the-art cinema, creating a complete entertainment and dining destination. Fashion Island's commitment to excellence extends beyond retail, offering personalized shopping services, exclusive events, and seasonal celebrations including their signature nightly tree lighting experience during the holidays. With its prime location at 401 Newport Center Drive, exceptional tenant mix, and resort-like atmosphere, Fashion Island continues to set the standard for upscale outdoor shopping centers in Southern California, attracting discerning shoppers from throughout the region who seek both luxury brands and an unparalleled shopping experience.

Fashion Island attracts an affluent demographic with median household incomes exceeding $150,000, primarily consisting of upper-middle-class professionals, families, and retirees from Newport Beach and surrounding Orange County coastal communities. The visitor base skews toward adults aged 35-65 with significant disposable income, including empty nesters and established families who prioritize quality and luxury shopping experiences. The trade area encompasses some of California's wealthiest zip codes, drawing shoppers who seek premium brands, upscale dining, and a sophisticated outdoor shopping environment with ocean proximity.