El Norte Pkwy Plaza

El Norte Pkwy Plaza is an established neighborhood shopping center strategically positioned at the intersection of two major thoroughfares in Escondido, California, serving the thriving North San Diego County market. Recently renovated to enhance its appeal and functionality, this 90,549 square foot community center has become a cornerstone destination for the surrounding affluent residential neighborhoods. The property is anchored by essential retailers including Vons supermarket, ACE Hardware, and Children's Paradise, providing a compelling mix of grocery, home improvement, and family-oriented shopping options. With over 1.7 million annual visits, the center has established itself as a convenient daily-needs destination for local residents who appreciate its accessible location and quality tenant mix. Managed by Regency Centers, a nationally recognized shopping center REIT, El Norte Pkwy Plaza benefits from professional management and ongoing investment in maintaining a fresh, welcoming environment that serves the community's evolving retail needs.
El Norte Pkwy Plaza serves a prosperous suburban Escondido community with a 3-mile trade area population of 121,451 residents and an average household income of $117,475. The primary market consists of established families and homeowners with an average home value of $799,356, indicating a solidly upper-middle-class demographic. With over 1.7 million annual visits, the center attracts convenience-focused shoppers seeking everyday necessities from grocery and hardware anchors, as well as families utilizing services like children's retail and personal care. The daytime population of 116,039 suggests a stable residential community with typical suburban shopping patterns centered around weekly grocery trips and routine errands.