Eastland Center

Eastland Center stands as West Covina's premier outdoor shopping destination, offering a modern retail experience that combines convenience with community. Located at 2753 East Eastland Center Drive, this open-air lifestyle center has evolved to meet the changing needs of San Gabriel Valley shoppers, featuring a carefully curated mix of large brand-name retail outlets and diverse dining options. The center's spacious layout and ample parking make it an accessible choice for families and professionals alike, while its outdoor design creates a pleasant California shopping atmosphere. With operating hours from 6:00 AM to 11:00 PM, Eastland Center accommodates early morning shoppers and evening diners, serving as a versatile community hub. The center's strong 4.4-star rating from over 6,000 reviews reflects its consistent appeal and commitment to providing a quality retail experience in the heart of West Covina.
Eastland Center serves a diverse middle to upper-middle class demographic in the San Gabriel Valley, with primary visitors ranging from young families to established professionals aged 25-65. The trade area encompasses West Covina and surrounding communities with median household incomes between $60,000-$90,000, featuring a significant Asian-American and Hispanic population. Shoppers typically visit for convenience-oriented shopping trips, combining errands with dining experiences, and demonstrate strong brand loyalty to national retailers while seeking value and variety in their shopping destinations.