Dunia Plaza

Dunia Plaza is a vibrant open-air retail and dining destination strategically located on Bear Valley Road in Victorville, California, offering an exceptional blend of shopping, entertainment, and culinary experiences. Developed over seven years through a joint venture between GVD Commercial Properties and the Dunia Family and completed in 2011, this master-planned center has become a focal point for the High Desert community. The center features over 52 retail outlets anchored by major national retailers including Lowe's Home Improvement, Kohl's, Walmart, Michael's Crafts, and Staples, providing everything from home goods and apparel to hobby supplies and electronics. What truly sets Dunia Plaza apart is its adjacency to Restaurant Row, the High Desert's premier dining corridor featuring 19 diverse eateries ranging from California's first Cracker Barrel to BJ's Restaurant & Brewhouse, Panera Bread, and Freddy's Frozen Custard. With exceptional visibility to over 98,000 vehicles daily along Interstate 15 and generating more than $400 million in annual sales, Dunia Plaza has established itself as a high-performing regional destination that seamlessly combines practical shopping with lifestyle and dining experiences in an accessible, open-air promenade setting.

Dunia Plaza primarily serves middle-income families and households in the High Desert region of Southern California, including Victorville and surrounding communities. The trade area attracts a diverse demographic mix of working families, retirees, and travelers along the I-15 corridor between Los Angeles and Las Vegas, with typical visitors seeking value-oriented shopping combined with convenient dining options. With nearly 100,000 vehicles passing daily and over $400 million in annual sales, the center caters to practical, everyday shoppers who prioritize one-stop convenience for home improvement, apparel, crafts, and family dining experiences.