Chula Vista Center

Chula Vista Center stands as a prominent shopping destination in South San Diego County, serving the vibrant and diverse community of Chula Vista at 555 Broadway. Developed and managed by Primestor Development, Inc., this open-air shopping complex has established itself as a go-to location for residents seeking a comprehensive mix of chain retailers, casual dining establishments, and entertainment options including a movie theater. The center features an accessible layout with ample parking and a tenant mix focused on apparel, household goods, and everyday essentials that cater to the needs of local families. With strong ratings of 4.4 stars from over 8,000 reviews, the center has built a loyal customer base who appreciate its convenient location and diverse retail offerings. Operating daily from 11 AM to 9 PM, Chula Vista Center continues to serve as a community gathering place where shoppers can find everything from fashion and home goods to dining and entertainment all in one location.

Chula Vista Center serves a diverse, family-oriented community in South San Diego County with a strong Hispanic demographic presence. The trade area attracts middle-income households seeking value-oriented shopping options, with visitors typically ranging from young families to middle-aged shoppers. The center draws from Chula Vista's growing population of approximately 275,000 residents, along with surrounding communities, with shoppers prioritizing convenience, everyday necessities, and casual dining options in a accessible open-air format.